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Generali München Marathon - sponsored by Weihenstephaner

The second weekend in October was all about sports in Munich. It was time for the GENERALI MÜNCHEN MARATHON - and we participated as official beer sponsor.

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Every winner received a three-liter-glass of non-alcoholic Hefeweißbier.


The sports event started with the "Trachtenlauf" on Saturday, October 13th. People from all around the world joined this run in traditional clothing like the Bavarian Lederhosn. The marathon itself took place on Sunday - over 20.000 participants pushed themselves to the goal line. 

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They also had the chance to refreshen themselves at KM 38 where we had our non-alcoholic Hefeweißbier prepared for the runners. After they finished their race they had the chance to grab another beer on the legendary pitch of the Munich Olympic stadium. Susanne Schreindl from Passau won the women's marathon in 2:49:40 h, Andreas Straßner from Düsseldorf finished in 2:27:58 h. Of course they received their trophies right after their race - but they also got a three-liter-glass of non-alcoholic Hefeweißbier, handed to them by Karin Gürtner, Head of Marketing.

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